seoskunk - 8:29 pm on Oct 24, 2012 (gmt 0)
The click rates fell because people search information on mobile phones more and more and advertising is hard to show on the small screen. Google are well placed in the mobile market with Android and partnership with Apple but it may take a while to figure out advertising on mobile phones. I'll be hanging onto my Google shares though as I think they will make money from mobile internet first.
Its actually surprising how many adwords campaigns are driven by CEO's and there has been a lot of ego bidding on keywords in the past. Now reality is setting in ROI will become a key factor and I expect click bids to continue to fall. Especially as many hands on CEO's will have seen there sites damaged by rather draconian algo's panda and penguin whilst entrenched brand names are unscathed.