I haven't worked out how to make facebook work yet - had to pull ads from there as money was just going down the drain. I'm sure there are possibilities but I need to find these out before I invest.
The thing is, as Whitey says above there is only so much space to monetize so they think we are going to pay any rate they request. Well, it's ok if it still returns a profit, but if there is no profit then what's the point?
I'm not angry, just pragmatic. If it don't make money, I'm off. Too many are still in for the vanity - ooh look at my CTRs and Likes and all that. I want to see the bottom line in the accounts.