Google are a nightmare to work with. We had Product Listings Ads running recently and were doing well. Not fantastically well but CTRs were good and conversions were good and CPC was better than plain text ads.
Then we got cut off. Kept getting a message about US advertisers etc even though we are in UK and only advertise to UK. Another instance of google not knowing what it's doing or couldn't care less attitude.
Just had to set it all up again from Merchant Center to 'export' file to see if that works. No impressions. I'm thinking what's going on here so I get in touch and am told that everything seems to be set up ok, just the CPC bid is too low - set it to £1.50-£2.00 per click.
Excuse me, that's about 7 times the level we were paying until a few weeks ago. Are you kidding Google?
Unless I'm wrong and there is an issue and it's not the bid amount, then I'm finished with PLAs before they've even started to get going. I'll leave that to ebay and amazon, they seem to have colonised the rest of google's homepage.
So, are other small independent businesses experiencing the same issue and cutting expenditure completely in what google was hoping to be a goldmine. If so, how long before google searchers tire of the same ebay/amazon results page?