TypicalSurfer - 1:20 pm on Oct 22, 2012 (gmt 0)

The irony is that they demanded trust from us while becoming less trustworthy themselves.

bingo.

Matt Cutts plays the webmaster community with all his talk of trust signals, egregious SEO, dodgy link schemes, etc. when the fact is he is simply running interference for the executive suite who is clearly focused on driving commercial queries to monetized destinations at the expense of organic listings. His pontifications in regards to "quality" are wholly dishonest. You now have webmasters playing with the most recent distraction, a "link disavow" tool, how pathetic that webmasters are so easily conned.