superclown2 - 8:16 am on Oct 20, 2012 (gmt 0)
Cost per clicks: Down 15% on a year over year basis, and down 3% on a sequential basis.
Over the last 13 years I have worked with two other seach sites, both of which were major players at the time. In both cases my earnings, on a commission for click basis, held steady for a while but once the decline started the fall (in both cases over about 2 years) was considerable with final earnings, before I pulled the plug, falling to around 5% of the highest cpc. Now I'm not saying that Google earnings will fall like this, and perhaps it was Google sucking business from these companies that was at least part of their problems, but I will say that in certain sectors I am interested in the cost per click for advertisers (and not just on Google) has been at completely unrealistic levels for years. Large companies have been paying way over a level that could be profitable for them purely to keep out the competition; in effect buying business. This can only go on for so long and who knows, perhaps we have reached a watershed.