driller41 - 6:39 pm on Oct 18, 2012 (gmt 0)

BCG analyst Colin Gillis said: "Click prices declined for the fourth consecutive quarter after rising for eight consecutive quarters before then. "The other bit is the Motorola millstone had been ignored by the market and - boom - now you've got weak revenue from Motorola."

Those are a couple of reasons, before we go toasting their demise just remember that if they start losing money each quarter then the gloves will really come off and they will really shaft the webmasters - yes they can be much more nasty, believe it.