TypicalSurfer - 8:23 pm on Oct 8, 2012 (gmt 0)
Starting today, we’ll invite businesses to use AdWords Business Credit in the UK and extend more invitations in the US later this month. Here are a few details about the cards:
* In the UK, AdWords Business Credit will have a variable 11.9% APR Representative. In the US, AdWords Business Credit will offer an APR as low as 8.99%*, the same rate as in the pilot. Neither card will have annual fees, and they will both have an ample credit limit for AdWords.
Extending credit to small businesses is a risky proposition. Extending credit solely for advertising purchases is unheard of (this isn't equipment or other goods that can be collaterallized).
Are advertisers so cash strapped that they need a credit line to buy adwords or is google willing to take on the credit risk in order to support revenue growth?