bsterz - 4:30 pm on Sep 28, 2012 (gmt 0)
I find this pretty interesting. It as if Google's serps are being seen as their product in this instance. So, while they may be able to run their SE any way that they want, reading this makes me think that they may be held responsible for the performance of their "recommended" products at some point in some form.
On a side note, I can see this leading to more brand based results.