Tauseef - 2:01 am on Apr 9, 2006 (gmt 0)

Google can also use the click traffic data to build profiles on individual surfing habits. They would not have access to this kind of data unless they became an ISP.

Yea agree , its help google in many ways

Like

- After this they can move for Behavioral targeting , means adsense Got more power.

- If you remember some time ago they offer Web Accelerator software but due to legal issues they close service. but now i think now issue :) They can cache website , maintain users logs etc....

and and lot of things but Behavioral targeting idea seems me more powerfull , Adsense is there major revnuew source and they are trying to make it better.