celgins - 7:40 pm on Aug 26, 2012 (gmt 0)

But the Chocolate Factory says not only does it want female staffers, it's actively looking for ways to refine its recruitment and retention processes to make the company more attractive to women. In true Googly form, that means it's been crunching the numbers.

No need to crunch numbers. And the only data they need to study is "R-E-S-P-E-C-T."

There are thousands of smart, cutting-edge women who would fit perfectly in Google's geek squad. But they, like most of us, deserve and require respect. If they are not getting that in a male-dominated work environment (i.e. valued opinions and views, promotions), they probably won't hang around too long--as Marissa Mayer apparently shown.