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poster_boy - 6:20 pm on Mar 21, 2006 (gmt 0)
It'll keep me on Google properties, for one. And, Finance visitors - I'd imagine - are highly valuable. I only search from Google, but was always sent to Yahoo's Finance section for news and quotes as Google used to direct all stock symbol queries there... but, no more. I like it.
...how do they plan make any money out of this?