-- Google Finance, Govt, Policy and Business Issues
---- Google sued for banning sites - possible class action
Reno - 4:16 pm on Mar 18, 2006 (gmt 0)
Don't know the law, but its Google's toy, surely, and they can set it up how they want.
That's the argument that MS made and they loss. When a company reaches a position of near dominance, it acquires significant power, and with power comes both responsibility & accountability. Google can no longer just do what it wants because they want to, just as MS cannot suddenly decide to put out an operating system that only runs IE and nothing else, because it's "their toy".
Can't see this getting very far. Otherwise anyone who ranks any other site, on their site, is open to nuisance suits.
If I understand this lawsuit correctly, it's not about Google's ability to rank, it's about their failure to explain why they are abitrarily harming a company by dropping the ranking. The company is injured and has no recourse to correct the inequity, because Google is claiming it has no responsibility for any explanation.
This is comparable to the police deciding to close off direct street access to a real world grocery store. When the store owner says "why is this happening", the police respond "it's our secret and we won't tell you". Sorry, not acceptable.
No one should expect Google to go around fixing everyone's bad coding or questionable linking practices, but it is not unreasonable for them to provide a broad rationale as to why they are dramatically re-evaluating a website's position within the publicly viewable search results.
So as I said earlier, the more they insist on maintaining the right to capriciously lower rankings -- without regards to injury -- the more they hurt themselves. Loyalty is a fickle friend, as many once golden Silicon geniuses have learned these past 10 years.