diberry - 3:49 pm on Jun 13, 2012 (gmt 0)
@GDV_mike, another big thanks. It really is a great explanation. Anti-trust isn't about what's fair to businesses. It's about what's fair to consumers. Therefore, what's fair to Google or fair to us really doesn't enter into it. Google's alleged to be doing things that manipulate the marketplace in a way that's not fair to consumers, and that's why the FTC is looking into it.
I do think the advice to diversify our promotional efforts is good because it's all we can do - the only thing we have control over (and diversification is always good, anyway). I also think it's good to stop trying to game Google, stop feeding the monster, stop giving them our stats, etc.
BUT those are not long-term solutions. Sooner or later, either Google will change their ways (and since Larry took over, they've been doing more and more risky stuff, as if they know the house of cards is going to collapse so they're trying to cash in while they can) or the government will change Google.