londrum - 8:53 am on Jun 11, 2012 (gmt 0)
They don't have a monopoly just because most webmasters have a bad traffic strategy.
Learn how to generate traffic without using Google, it's not that hard or even complicated.
with respect, that has got nothing to do with it. all you've got to do is look at at the figures. google enjoys more than 90% of all searches in the UK -- more than 90%! -- how is that not a monopoly?
okay, so you can advise a webmaster to spend out money on print ads and set up a facebook page if you want, and set up a mailing list too. he may even do fantastically well with it. but what does that actually change? google will still monopolise 90% of the searches in the UK.
what an individual webmaster's traffic strategy is has got nothing to do with it. google has still got a monopoly on the searches coming to his site.