mhansen - 5:05 pm on Jun 7, 2012 (gmt 0)
I suggest a careful read with an Atty if you plan to integrate this. Part of the process allows Google the opportunity to gather your customer information (optional) and provide information about their order. I snipped bits and pieces to try and keep this post small in size, but its a pretty big info grab in my opinion.
Unfortunately, Google has proven itself to be a data hungry marketing company and I can only see this as benefiting them, not the store owners. Just another way to track consumers online.
[All Your Data are Belong to Us]
Google Trusted Stores are required to:....
(Bold is mine)
The the "Other Data" they want is:
Order Confirmation Module... After completing a purchase with a Google Trusted Store, users will be offered the chance to opt their order in to free purchase protection from Google. A customer can choose to ‘opt-in’ ...
... If a customer opts in, the email address provided by the customer in connection with the transaction is sent to Google. Then, Google will send the customer an email with the details of the order, the merchant's contact details, and a link to their Google Trusted Stores customer account.
... When a customer chooses not to opt-in for purchase protection, by clicking "No thanks" or the "X," the order confirmation module will disappear and the order will not be protected under the program.
I will be watching this to see how many webmasters actually add it to their sites.