lexipixel - 11:03 pm on Jun 4, 2012 (gmt 0)
Today I got one of the $100 Free ad cards in a junk (USPS) mail.
The card is in a folded brochure.
In big block letters, the front says:
How to get
show up on
...in smaller font below it says:
Even with a Places listing, people in
[name of my town] may have trouble finding what you
have to offer.
Let's make sure they can find you.
..open the folder, and the next page says:
Run an Ad
..the rest of the piece explains, "Why", "How" and "The Details".
The piece is "mass customized" -- with a mass-customized cover letter -- all template type boilerplate text that incorporates my name, what I do for a living and my town within the text.
(I got it because I have a Google Places listing for myself, under my own name address as a "local" web developer).