I have to admit, I'm saddened by this too. What really gets me is what Google is doing to the Internet. They play a stewardship role in defining the direction of the Internet. This is a role that should be done in the most ethical manner possible. Originally, the "do no evil" mantra was an acknowledgement that they understood the heavy responsibility of their stewardship.
Somewhere along the way, the owners lost sight of their responsibility. I hate to say it, but it makes you wonder if there should be a governing body controlled search engine that ensures a more democratic Internet can exist and thrive, instead of an Internet for the big brands and the biggest spenders.
I miss the idea of the Internet as a level playing field where everyone had an opportunity to have their voice heard. What happened to that, dear Google?