Marshall - 10:40 pm on May 31, 2012 (gmt 0)
In addition, merchants who want to stand out from the crowd can choose to participate in our new Google Trusted Stores program. Google Trusted Stores is a badge for e-commerce sites which gives users background on merchants—whatever their size—including ratings for on-time shipping and customer service. Google stands behind merchants that have earned the Google Trusted Stores badge with a $1,000 lifetime purchase protection guarantee per shopper.
Does this mean they want to become the ultimate authority one who is reliable? Or is this just another way to mine data.