BeeDeeDubbleU - 9:21 am on Apr 13, 2012 (gmt 0)
One thing thatís important to us is the distinction between advertising and pure search results. We make it clear when something is paid for.
I have a site that carries Adsense. It offers a free spreadsheet. Yesterday, on my page where the link to the spreadsheet is displayed, one of the Google Ads was displaying a large "download" button that led to another website. It looked very much like this was the button to be used to access the spreadsheet. Hardly "making it clear" that something was paid for.