It's interesting to see they're also attempting to use the Android platform to help save the evil empire. When I first bought my (Android based) phone I could click the Android Market icon and download an app -- no hassle, no login, no mention of Google.
Now it's "Play", ( https://play.google.com/store/apps )... and GOOG wants me to login with a Google account to download an app.
If Android is what it was originally advertised as, (an open source, free platform, one which invited thousands of developers to promote it), "Android.com" and the Android app market should be turned over to a neutral, independent organization -- one where Google has no more rights than anyone else, ...and one which is governed by rules that prohibit commercial datamining of Android users.
IMO -- every Android app is now spyware. As I see it, if I download a Guitar Tuner app, and need to let Google know about it, that is just marketing info for them to sell (to a company selling guitars)... no thanks.