Marshall - 1:29 am on Feb 9, 2012 (gmt 0)

Meet the 21st-century Nielson families.

Nielsen ratings were often skewed by people who actually did not watch the shows they claimed. Many just checked off shows randomly in order to complete the process, or in the case of electronic monitoring, just left the TV on. That being said, I wonder how many people will serf randomly just to get the gift card.

Lots of food for speculation there. Do they get a kickback from Amazon?

Makes me wonder about the seemingly Amazon leaning SERPs. Coincidence?

Marshall