lexipixel - 7:52 pm on Feb 8, 2012 (gmt 0)
Many articles about Facebook's recent IPO filing have stated the value of a user's profile (to marketers) at somewhere around $125.00 (US).
If the same is true for Google, that $25 relates to a 20% cost of good. In business terms, "product" at the wholesale level should sell for 5x cost of goods -- so the math is about right, and "users" are raw materials.
I wonder if you have a higher annual income, drive a better car, live in more expensive house and shop at higher end stores than "average folks" if the personal data herders will consider you a "USDA Grade A Prime User" and pay a bit more for you... <grin>moo-moo, baa-baa</grin>