randle - 2:15 pm on Jan 25, 2012 (gmt 0)
Consumers won’t be able to opt out of the changes, which take effect March 1.
Google has always been big on the "well you can always opt out" of whatever data collecting activity they had going. Thats problematic enough; Joe surfer is ignorant of the activity in the first place, so "opting out" isn't really an above board approach.
Now, Joe surfer doesn't even have the option to opt out of this type of activity even if he is aware of it (which most aren't furthering the egregious nature of this)
If your going to track peoples activity, store and then use that information for monetary gain theres only one ethical approach;
Fully inform the person what will be collected and how and the person must "opt in" to be tracked and profiled.
For a company that prides itself on "organizing the worlds information", their pretty selective about how informed their users are about this type of activity.