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---- Google goes into radio


HughMungus - 7:45 am on Jan 18, 2006 (gmt 0)


Can someone remind me how Google got their start? Didn't it have something to do with that internet thing?

Understandable concern. One might wonder if Google is getting spread a little thin. But Google, like Yahoo, et. al., isn't into "the internet". They're into "information" -- organizing it, selling it, serving ads that are related to it (not just "information", but, the information YOU are looking at/for) and so on. If you can build a self-service advertising platform like Adsense or Overture for the internet, why not for radio (or TV) advertising, too (particularly if you can target very specific markets/demographics)?


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