Reno - 6:03 pm on Oct 26, 2011 (gmt 0)

Except Apple :) But they never lost their kewlness; Yahoo! has.

This is at the essence of the Yahoo revival. In a world where form exceeds function, it is essential to appear "cool" to get the huge & consistent traffic stream that defines success, especially from the under 30 crowd. To be cool a site must be cutting edge and yet easy to use; it must offer significant benefits for free but with optional unintrusive paying features to generate income; it needs a buzz that goes viral. Again I say, I think Yahoo has a window of opportunity to pull off a revival (the Facebook idea from wheel would be a game changer). Google does not appear that "kewl" anymore, and if anything, is stepping onto a slippery slope with the awful SERPs and ever increasing real estate devoted to ads. MySpace went that route, and fell like a stone. FB picked up those members and never looked back. But if Yahoo cannot revitalize themselves soon, they may be joining AOL and MySpace as burnt out hulks on the side of the cyberhighway. I'm pulling for them to get a buyer with a real vision, but if Google gets involved (even "indirectly"), they are deader than dead.

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