wheel - 5:27 pm on Oct 14, 2011 (gmt 0)

Wow, that's fascinating. I always think Google's profits lately are from the same gross, but taking a higher percentage. But that's clearly not the case - they actually are growing their business.

The 5% growth in CPC seems low - not year over year necessarily, but it sure seems like CPC has tripled or quadrupled in my industry over the last 3-5 years or so.