Tropical_Island - 12:03 am on Dec 17, 2005 (gmt 0)

Look at this from TW's point of view.

On the one hand you have a known entity - Google - with a huge Advertiser base and known results.

On the other hand you have MS with virtually no mainstream advertisers and a Beta PPC program.

For me it's a no brainer - you gotta go with G.

For our business personally I love the idea that AOL will stay with AdWords. We get a lot of business from AOL customers and the thought of having to start a new PPC program with MS was not appealing. My life is already too busy monitoring AW, Over/Y, AS and our B&M business.

This keeps everything a lot simpler with MSN providing little or no traffic.