"Now, it is finally sinking in to many webmasters"
I am afraid to say frontpage - that I do not agree with you there!
I suppose non-relatively speaking your use of the word "many" there is accurate - probably thousands of webmasters - which is "many".
In reality I would guess that this is only about .0000001% of site owners though who actually realise what is going on.
I base my guess on the fact that if say 20% of the web community knew the detail of googles practices, then google would be off the net by now.