Whitey - 10:56 pm on Sep 22, 2011 (gmt 0)
There's some difficulties here.
Firstly, Google is a large pivitol slice of the digital economy at a time when industry is changing and the global economy is in meltdown and consequent social implosion - we already see it in North Africa / ME . Beaurocrats are having trouble in all directions of emphasis and transparancy.
Secondly, there is no viable alternative to Google as a search engine, not simply by virtue of technology, but more so from market adoption. I mean the SERP result from others are not signicantly worse.
Thirdly, Google is way ahead of it's critics and wanabe regulators, throwing up smoke screen after smoke screen.
Fourthly , this is not as definable and simple as Microsoft's break up, or AT&T - it's much harder to define, so will take longer to deal with - i fear if ever.
Lastly, human characteristics are in play that will fail to check the temptation to build bigger and take more. No US coroporate is going to turn itself into anything less than a money hungry machine, versus the common good. Only well functioning Government regulators can address the balance and they are well behind the eightball in Europe and the US, to the point of being virtually incompetent in the face of the challenges.
Google is part of the economic system that requires short term monetary gain to satisfy it's it investors. It will do whatever it takes to meet it's short term goals to meet investor needs, on the path to significant economic dominance.
Expedia, YELP , it's small fry arguments in the context of the bigger picture, but intriguing to watch IMO.
There should be a new currency created soon - called Google dollars as part of a new virtual territory called Google land contributed to by a virtual enslavement of all entities travelling through it and marketing in it.
Honestly, Google's economy is fast becoming bigger than some US States and Countries. No wonder China built it's own SE.
I'm not sure the Senate is going to crack anything, but it will give a benchmark for how far apart the regulators are. After all, US deregulation under the Feds has dealt a killer blow to the US/Global economy - how about watching how they apply themselves to the digital economy.
Watching self serving interests argue their peice is not about watching the common good. It's just another glimpse synonomous with car makers rocking up to congress in their private jets begging for public money.
And let's be frank, everyone wants a slice of the action and these guys are no different, even if their corporate positions are bigger than the average webmaster or competing business feeding their families as well.
There's no blame, on my part - as "digital search information " is not an easy thing to regulate and balance IMO