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walkman - 9:55 pm on Sep 20, 2011 (gmt 0)
Scroll?.... they've even disabled natural page scroll. Try scrolling the serp pages using your keyboard arrow keys and see what i mean.... natural scroll has been replaced by a little pointer jumping from one result to the next, starting at result 1
WOW! PLEASE everyone try this! Search for a keyword of lots of ads (finance terms for example) and then use the arrow. It goes from listing to listing and to the ads on the right and then organic serps--one by one. That's really pushing it IMO. I can imaging laptop owners having to escape by clicking on an ad, instead of wasting a minute and dozens of button presses to go down--one by one.
This could explain clicks going down for us and the huge increase of Google's earnings. How much lower have they gone and we don't know yet?