CMidd - 1:36 pm on Sep 20, 2011 (gmt 0)
Google's Search and Adwords, and Own Content is a conflict of interest and has become so since Google started putting ads with Organic Results "instead on the side bar labeled as Advertisement" and since Google start Advertising "not ranking" it's own content and content partners with Organic Results "instead of on the side bar labeled as Advertisement"
We all helped Google. I remember when everyone was against Microsoft's and AOL control of the internet, and I did everything within my power to switch people to Firefox with Google as the default search engine.
I changed everyone in my network to Firefox "which was Open Source", and Google "which wasn't going to do no evil".
I was right with Firefox, wrong with Google.
A lot of us thought Google would not monetize search, but would make their money on its partner network "Adsense on websites". I was shocked when I first seen Ads on the side of the search results, but felt it was only fair that Google needed to earn an income. But when Ad's started show at the top of all Organic results, I knew there was a problem.
We neglect the power other business could have used to dominate the internet:
ISPs could redirect all searches to their own Search Engines or the ones they partner with.
ISPs could penalize sites not meeting their own criteria. Imagine an ISP Panda Update that wasn't audited or reviewed by any third party. Their own desecration to block certain site not meeting their own internal private criteria.
ISPs could promote their own content above any content on the internet
ISPs could give higher priority to their own partner site, while giving less priority to other sites
ISP could purchase certain website, and add feature to promote those site above other sites
Operating system could force all search, and address through their own system. Instead of going to a website you would be present with a list of search results "including Ads before the actual site you wanted to visit"
Browser could force you to a default search engine, not allowing a choice of other search engines
All of these are possible, but there are laws on the book stopping them.
ISP must only be a gateway, and not show favoritism to its on content or partners content.
Operating system can not redirect a userís traffic or advertise over top of other sites
Browsers have to abide by standard that are publicly open to all.
Google as Search is similar to a ISP, Browser and should be held accountable to the same rules:
No favoritism to its own content, partner sites, and advertisers
No Restricting traffic or advertisments on searches targeted toward another's site
Follow open standard with their algorithm and be audited by a third party as to its fairness with regard to competition.
Separate Search Result from Advertisement in a Clear manor which is labeled, and easily distinguishable by the average user.
Block and deranking of website should follow a set of standard set by law
No ISP, OS, Browser, or Search should not be allowed to block or de rank a web site unless it violate a set of rules known to all, and an attempt should be made to alert the site owner as to the exact rules that led to itís blocking or de-ranking.
A Defined Appeal process for all Blocking and De Rankings.
Legal course of action for losses and damages from incorrect blockings and de-rankings