Web_speed - 10:01 pm on Sep 19, 2011 (gmt 0)
I don't see how this enquiry is going to be truly concluded and justly resolved without:
a) Regulators taking a long hard look under the hood and going over the "Algo" with a magnifying glass
b) Breaking this company into pieces, search being a separate entity.
c) Regulators will also probebly seek to impose clear guidelines on how a SERP page should look. "How many free results", "how many ads" "search company self product promotion ratio and on page location" etc.
Unfortuntly it is going to get ugly now that we have regulators involved but it was inevitable. search is way too important nowdays, it is basicly the gate to doing business on the web... and the regulators are going to take a long hard look at these issues this time around.