rajivatre - 5:09 am on Sep 17, 2011 (gmt 0)
Bill Gates has said long back "Middleman must add value" in his book "Business @ speed of thought".
I think this statement holds true even in this situation.
Travel sites and similar sites must add value so that people will come to their site instead of booking through google.
Think about this Google dont have a good reputation in Telephone / email support to say the least :).
I am not from travel industry but how do you think people will be comfortable if there is no support for travel, hotel or airlines booking.
Just a point for discussion IMHO.