walkman - 6:42 pm on Sep 15, 2011 (gmt 0)

That would be crossing a line, and it would put many past, present (and future?) clients at a big disadvantage. I wouldn't be happy about it at all.

Well see what they did with offers, credit cards, loans, bank accounts and expect even worst for travel. [google.com...]
Ya think that others (and consumers) will be at disadvantage when Google puts their service on top of every search and most likely adsense? Who will try to open another travel search engine, only to be copied and destroyed by Google given its reach?

...and at the top of major destination-related serps feature booking forms and price comparisons for both flights and hotels, presenting comparison data in ways not possible for independent travel agencies or individual hotels. Google might even put beautiful travel photos on its home page (hint hint wink wink nudge nudge).

Google stopped copying the Bing images, but they kept the interface.