Contrary to popular opinion, Google is not a public utility. It answers to its stockholders and, from time to time, pays a fine of some sort in various jurisdictions. But, like Microsoft, these are simply part of the cost of doing business and are budgeted for. Want to bring Google down a notch? Stop using it and urge others to do the same ... just like word of mouth gradually built it, word of mouth can gradually bring it down. IMHO, Google is now officially "evil" and no longer warrants grass-roots support.