walkman - 4:55 pm on Jul 15, 2011 (gmt 0)
I'm not quite clear what that last sentence means, other than I'm suspicious that their growth in revenue isn't coming from organic growth in business or market share, but instead is the result of them charging hire prices and paying out publishers less. And there's lots more room still available to them in milking that spread.
The way I read it there as a 12% price increase and 18% more clicks. That probably includes new advertisers and tricks to make people click. But whoever is responsible for this at Google sure saved Page's @ss, and be sure that whatever they did for this will be repeated.