frankbomarito - 4:37 pm on Jul 15, 2011 (gmt 0)

I'm not quite clear what that last sentence means, other than I'm suspicious that their growth in revenue isn't coming from organic growth in business or market share, but instead is the result of them charging hire prices and paying out publishers less. And there's lots more room still available to them in milking that spread.

Maybe its been there but I just recently noticed that Google is publishing the rates that they are paying websites. It's in the account settings section of the homepage.

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Active products
AdSense for Content 68% publisher revenue share

AdSense for Search 51% publisher revenue share

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