SevenCubed - 9:51 pm on Jun 24, 2011 (gmt 0)
Of course there are other games in town but Google patiently built up trust while building market dominance. Once their name became firmly established as synonymous with search they then moved into anti-competitive practices knowing that they have been branded into people's minds. That's why they keep saying, tongue in cheek, "you're free to search elsewhere". They know they have the general population in their grasp, we as professional webmasters know it too. The FTC also know it therefore they have to put on this sideshow to appease us all because it is becoming embarrassingly obvious that they had to do something, anything.
Googel (French for Google, or maybe it was just an uncorrected typo) will eventually crumble, probably within 5 years, but not as a result of government intervention. They are their own worst enemy. I foresee a day when they will become a poster-child case study in business schools on how not to run a very viable and profitable company into the ground at mach speed due to greed.
Maybe some of the old-timers can jump in and confirm -- wasn't there a time years ago when a 3% year over year growth rate was considered respectable? These days there's hell to pay if it's not 3% per quarter. Why is it these days that there such a mad race to try to earn one's retirement income with 3 years rather than over the course of a 20 year working career. Just because it's possible doesn't mean it's right. People get left behind when that becomes the predominant social structure, homes get boarded up after foreclosures, families get separated.