heisje - 4:11 pm on Jun 24, 2011 (gmt 0)
By attaining an up to 90% market share in Europe, Google have become a utility, not a mere corporation - however their extreme dominant position (attained legally, few dispute that) brings them under *existing* regulations determining accepted practices.
algorithmically and (especially manually) banning "thin affiliates" constitutes intentional abuse of dominant position and intentional restriction of trade, for own profit.
- assuming the definition of a "thin affiliate" is a business entity which only advertises and promotes products and services on the internet through a web site belonging to that business entity, earning a commission for this advertising service from interested merchants (advertising clients)
- assuming that a 90% market share by a search engine (Google) makes it essential for any business entity in order to have a presence on the internet to have a presence within that search engine
- assuming that said business entity has an indisputable legal right to provide any (legal) services it desires *on the internet*, including pure advertising services to a client in order to generate income
- it is concluded that by banning said advertising business entity ("thin affiliate") from its index, a search engine dominating up to 90% of internet search, while itself is in the business of selling pure advertising services, said search engine (Google) is intentionally banning its competition from the internet, for own profit (AdWords, and more)
Such intentional abusive and restrictive-of-trade practices, for own profit, are illegal both in the European Union as well as in the USA and in most of the civilised world.
Simple, really . . . .