lexipixel - 7:36 am on Jun 24, 2011 (gmt 0)
Google is not benevolent. Nor are we webmasters.
Speak for yourself. I am as benevolent as I can afford to be -- sometimes more than I can afford to be.
If I was independently wealthy, I would not worry about SERPs and CTRs and just spend all my time making the world a better place -- or at least mow my lawn.
We put up with Google not of necessity but of advantage.
Let us not forget that Google played a role in making us digital bourgeoisie.
I think you've got that backwards.