bw100 - 11:46 pm on Jun 15, 2011 (gmt 0)
That's too much talent or knowledge.
Within the realm of conjecture, text ad revenues may be decreasing, and display will soon supplant it. Here's a thought-provoking opinion on the reason for the purchase: More display ad volume
The Real Reason Google Is Paying Up Big For Admeld
Forget Yield Optimization, This Is About Buying Volume for Real-Time Advertising
Google bought QPS volume, period. [QPS is queries per second, a measure of liquidity or volume of display ads being offered via real time bidding or RTB.]