Sgt_Kickaxe - 12:01 pm on Jun 10, 2011 (gmt 0)
Regulators will take interest in any Google deal by default, nothing surprising there.
From the admeld site:
Unlike many companies in this space, Admeld is built and run by publishing veterans. Our CEO, Michael, led global sales at Fox Interactive Media, our Co-Founders Ben and Brian held senior positions at AOL, and our Chief Media Officer, Jason, was most recently VP of Strategy & Revenue for Time Inc. Digital. Because we’ve walked in your shoes, we’re more passionate and better equipped to help you than anyone else.
The talent is probably what's being bought, the technology includes data centers around the world and custom code of course but Google could build that on their own. Jason Kelly is former Microsoft Advertising. The new Google CEO is rather quick on replenishing the ranks of his "surround yourself with the best and brightest" mantra.