Reno - 1:05 pm on May 10, 2011 (gmt 0)

try using a browser without cookies and clearing the cache ..... This is not about us. It's about Joe Bloggs.

Exactly, and even for those of us comfortable with computers, it is a multi-step task to clear cookies and the cache.

The next generation of browsers will gain quick & wide acceptance if they make privacy protection priority #1, and create a logical interface that allows typical websurfers to easily protect themselves, and do that in a simple surgical manner.

For example, I want to quickly delete only certain cookies, not ALL cookies; I may want to remove only part of my surfing history, not the whole thing. That needs to be easy & intuitive for the casual computer user, and right now it's not (at least with the world's most popular browser, IE).

With Google, Facebook, et al constructing huge database profiles of us all, the public is depending on Microsoft and Apple to build in some level of optional safeguards. Believe me, I am aware of the irony of that statement!

................