Reno - 11:02 pm on May 9, 2011 (gmt 0)
stop showing me results based on what you think I want to see
This has been a huge push with Google et al for a long time, so it's not going anywhere. The alternative? A prominent box on the search page:
[_] Turn Off Personalization
I check it, the page reloads, I stop seeing what THEY think I want to see. Even if I have to do it every time, I can live with that ~ just give me the choice!