ErnestHemingway - 11:01 pm on May 9, 2011 (gmt 0)
It would be great if they give us the ability to turn it on and off. Currently it is personalized to an extreme level. For instance when I am searching for "blue widgets" first 3 results seem okay but after that I see results that have connection with my Gmail contacts and none of them are what I want.
Even if you are signed out the results are still personalized. I would say an option to turn it on and off would be great. Or even better just add the options on the left hand sidebar of Google where users can tweak their personalization. Such as friend suggestions, etc etc.