Demaestro - 5:25 pm on May 9, 2011 (gmt 0)
Great video and a great point of view.
I don't find the behavior creepy though, to me this is an unintentional side-effect of them trying to accomplish something else. Which is targeted ads and content as well as tracking consumer data and behavior.
Hopefully with the downside of their implementation having some light shed on it, it will help to change their approach going forward.