londrum - 2:06 pm on Apr 22, 2011 (gmt 0)

google's thinking is a bit backwards on this, i think.

this guy says he got punished for using manufacturer descriptions, and that he should have rewritten them, but how does that make his site better?

presumably the manufacturers know more about their product than the reseller, so their descriptions are going to be better, right? if everyone has to rewrite them, then the standard is more likely to go down, not up.

if google weights the manufacturer's site over the reseller, because the brand adds more "quality" does that make the serps better? nope. because how many customers want to go to the Levi shop when buying a pair or jeans? not many. they want a reseller -- one that stocks all the brands at once. they dont care whether the snippets are the same as Levi's.