weeks - 6:54 pm on Apr 7, 2011 (gmt 0)
Could it be that, finally, content is going to rule? Maybe. But, channels will matter.
Say, if you want to watch "Law & Order" (and a lot of people do) you simply go to the "Law & Order" channel and watch it.
But, if you are looking for something new, something entertaining, then you might go to a channel. How would you find it? Friends, reviews, ads, brand ("from the people who brought you Law & Order...").
If you, webmaster, want to produce and own my TV show, we can talk. Can you bring me an audience (see branding, above)? Can you pay me money?
This is the issue for YouTube. Thus, channels. Everyone is creating channels. And I mean everyone.
Verizon has created an app that turns your tablet into a remote on the cable system. It's great. Hundreds of reviews, ratings, etc. You find what is on right now, hit the button and your TV jumps to that. What are they doing. They are selling space on the "remote" to people looking for audiences.
There is an app for internet radio for the iPad. It's 99 cents. Works great; you can control the buffer rate on it. You can create a list of favorite stations IF the station has a little heart on it. How does a station get a little heart? $. It's a channel.
One of my clients offers flex plans, where you pay medical expenses with pre-tax funds you set aside for that purpose. Some 84 percent of their clients go online to get their money to pay their medical bills. That's a channel.