SevenCubed - 6:06 pm on Feb 17, 2011 (gmt 0)
As a publisher I expect to know who is subscribing to my magazine.
I'm not being critical of the publishers. I know you need to have that information. I'm pointing out that this is yet another way of Google getting between the source and end users for the sake of data mining. They aren't doing this for the benefit of publishers regardless of how pretty of a picture they paint. They will be using publishers as a source of more untapped data they may not have yet extracted.