The rest of the story there Kaz, would be to find out how much Navy Peir scored off the rest of the income they make during and after the fair. I believe NP runs like most malls, in that they take a percentage of sales from their independent stores. Clearly, sales as Navy Peir stores skyrocketed due to the 283% percent increase in attendance. Nor is there any mention if the attendance was up the rest of the fair - or what it is going to do to residual attendance to Navy Peir when the fair is over. I'd say, they hit a home run when it is all said an done. Everyone likes to complain about advertising fees.